SEO Keyword Research Services

Keyword research is about identifying the words and topics your ideal customer is looking for. Think of it less about what google wants, and more about the language your ideal viewer talks in. If you don’t use the right language, then your message is harder to get across, which leads to poor engagement and conversions.

We give meaning and action plans to data. This is something that only a human can do. But more than that, we understand the importance of ‘INTENT’. There’s no point trying to rank for ‘Best Hairdresser’ if it’s just you saying so. That term would be won by an aggregator site. 

Similarly we understand the difference between junior keywords and unique topics. Topics are what we write pages on, whereas keywords relate to topics. This means people often create too many pages  that could all be condensed into one, leading to cannibalisation and impaired ability to rank.

The free tools such as Ubersuggest and Ad Planner, do not organise keywords into topic groups, leading to poor execution. Which is why professionals spend money on premium software.

Undoubtedly everyone can benefit from professional keyword research services in some way. Here’s how…

1. Ensure you are on the right tracks. There is no point expending time and energy without knowing for sure if it’s being done correctly. Keyword research ultimately is a low cost ‘double check’.
2. We often don’t use the same words our customers do. We talk in industry lingo, customers often don’t. This means having the wrong ‘copy’ on your site can confuse and lead to bounces and abandoned pages. Improving the language to the words they are familiar with can increase conversions.
3. If you think of keyword research as market research, you begin to identify product and service trends, that you could and should focus on. This can lead to significant increases in customer footfall online and offline.
4.  You may have great looking pages, but if you have missed out using any of the high volume ‘Parent Keywords’ then it’s not surprising Google won’t rank you. It may not know what search query you are trying to answer. Our keyword research service double checks your important pages for this for you.
5. Keyword research can help you identify content that improves low cost traffic which are visitors to your site without paid ads. It also means the creation of content that can shape a unique social media and video strategy also. If someone is searching for a blog answer, there is likely to be someone wanting a video or a podcast too. 

As part of the service we do look at long tail keywords but what does that mean. Essentially it is a focus on the more specific search queries people type. Often used for blogging, long tail queries are the Red Air Max 95 Size 8, whereas Air Max 95 trainers are short tail. 

Most search queries are getting longer, demonstrating people are getting more confident that Google can find specific searches. This means targeting short keywords or Seed keywords, is missing huge amounts of search volume. In the hunt for the high demand higher difficulty topics, many miss the diamonds in the rough. this is what long tail keyword research really focuses on.

“I want low difficulty keywords.”  Sound like something you have asked for before? Let me tell you why you need to stop worrying about that always. Keyword difficulty is a non google metric that simply looks at how many backlinks the top ranking pages have. It makes no account for the quality, integrity or relevance of those links or if they are do follow or no follow links. This leads to people not writing about content they should/could rank for, and focusing on content that simply has a low difficulty even if it’s actually far harder to rank for as it’s been won by big brands with strong internal links.

Check out my short podcast below explaining this: